About The Cap Table

The Cap Table applies startup and cap table logic (runway, dilution, vesting) to personal financial decisions. We write for founders and builders who already think this way about their company and have never pointed the same rigor at themselves.

Ownership disclosure: The Cap Table is published by MCM Media, the team behind Main Character Money. We cover money mindset because it is the subject of our work, and we think that is worth telling you plainly rather than leaving you to guess.

Editorial approach: we do not run fake testimonials, we do not invent statistics or attribute claims to studies we cannot point you to, and we do not promise specific financial outcomes. Articles are written by our editorial team and bylined "The Cap Table Desk" rather than under an individual name, since they are a team effort, not one person's work.

Corrections: if you spot something wrong in a piece, tell us. See the Contact page. We will fix it and note the correction.